About Me

Hi there and thanks for stopping by my blog.

I’m Fi – a mum of two, a digital PR advisor by day and a blogger by night.

I started this blog a few years back as a way of sharing motherhood really. Over the last twelve months though, that journey through motherhood has involved a transition from bacon butty powered to plant powered and to be honest nobody is more surprised than me!

If you have a look through my blog posts you’ll see that I’ve ummed and ahhed over the reality of committing to a vegan lifestyle for many months and that it was really a gradual transition to where I am at the time of writing this in October 2018.

I’m hoping that by documenting this journey into Veganism, which is so much more than just a diet or way of eating, it will help other people considering the same choices.

I am never going to be one of those people who forces the things I believe down someone else’s throat – so you’ll not find posts full of upsetting images or long lectures about why you should be vegan too.

Instead, you will find an honest look at the ups and downs of veganism, as well as gorgeous recipes, all the lovely vegan and cruelty-free beauty products that I try and love and (hopefully!) inspirational ways you might like to incorporate a vegan lifestyle.

I firmly believe that being a vegan shouldn’t be about depriving yourself or going without. Instead, for me, it’s about embracing a new way of living my life in a manner that doesn’t harm other living creatures or this gorgeous planet we live on. It’s just about doing your best in any given moment and making a little difference where and when you can.

I hope you’ll stick around and enjoy the blog and if you have any questions then fire them at me on Instagram or Twitter.

Ta-ta for now



  1. Julia
    October 18, 2016 / 14:59

    You have a lovely family & must be a very proud mother!

  2. January 15, 2017 / 21:12

    I’m so glad I stumbled upon you. Your business based blogs have had me begging for more. I’m new to blogging, self employment, marketing, living in the free world and ra ra ra. My ‘Saving The World’ previous career was ms dos based (I kid you not) so I can’t proclaim to understand all your tips, but I’ll get there, tiny baby steps…and I’m hooked, so thank you x

    • Fi
      January 16, 2017 / 21:14

      Thanks so much Steph. Lovely to have you here!

  3. Anthony Harrington
    September 29, 2017 / 22:39

    I would like this for my Wife, she hates winter mornings, so this may help!

  4. Clarice Bailey
    October 3, 2017 / 10:03

    My partner suffers with SAD so I have wanted to get one of these for a while, but I also think it would benefit me

  5. sherri hough
    October 5, 2017 / 18:00

    I have wanted a Lumie lamp for a few years now after my mum got one. I suffer with Bi-polar and struggle in the winter months with getting up for work and I really think this could be the answer, the problem is I cannot justify spending the money on myself as it always goes on the children. x

  6. October 8, 2017 / 21:07

    I became a mum for the first time at 42, now 43. I am nothing like how I thought I would be. Now I just try and survive every day. Great blog.

  7. November 22, 2017 / 03:11

    Hi! I love your story! As a mother, I know how that feeling of what is happening to you. Thanks for sharing!

  8. March 11, 2018 / 07:38

    Finding a gift for others has always been a problem for me. I never can imagine what others would want. But the handmade section at Amazon is also new for me and sounds really good. Thanks for sharing the tip. 🙂

  9. March 12, 2018 / 18:31

    You sound like such a wonderful person. Thank you for sharing a tidbit about your life with us.

  10. March 13, 2018 / 09:45

    Nice knowing a little bit about yourself! It’s nice that you have opened a blog to document your journey through motherhood and that this brought you awards and even tv appearances. Great job!

  11. March 13, 2018 / 19:06

    Great to know some tid bits about you and why you blog. Kudos for your accomplishments 🙂

  12. August 30, 2018 / 08:40

    I love to travel to different parts of the world. The article you shared makes me motivated for my travelling. Thanks for sharing 🙂

  13. September 26, 2018 / 08:47

    Nice blog and some wonderful information.

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