Niche – Does Your Blog Have One?

So let’s talk about niche for those of you who are bloggers. If you aren’t a blogger then bear with me. Sometimes us bloggers have our head up our blogging arse a bit with the technicalities of the job…anyway indulge me for a minute won’t you?

If you are ensconced in the blogging world you can’t have escaped the fact that we are all supposed to have one. Well you are if you want to make a success of your blog, grow your traffic and make mucho moo-lah. So that’s 99% of us yeah?

How to find your blog niche

But what is a ‘niche’ anyway?! To answer this let us turn to the hallowed words of Google for some guidance:


“Niche blogging – is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs may appeal to “geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people.”


Ok examples…

  • dairy-free recipes?
  • family travel?
  • teaching others how to blog?
  • you could be a really funny person and write in a comedic style or
  • have a keen eye for beautiful interiors?

These are all relevant niches and there are many others besides.

But what about when you don’t know what your niche is? Can you still be a success?

I didn’t have a clue what mine was until I sat down to write this. I was hoping it would jump out at me as I wrote this to be honest. So to help I asked myself a few questions…

What do I like to write about?

Well I write about things that matter to me. I rant about things that anger me. Sometimes I share the places that I have been and loved. Often I will just write about anything and everything that goes on in my head. If I can be helpful and share blogging stuff then I will. If I can whinge I’m not going to pass that up either.

It’s fair to say that I’m a complicated character, a bit messy and often controversial.

There’s a song that sums me up…

“I’m a bitch, I’m a lover, I’m a child, I’m a mother, I’m a sinner, I’m a saint….”

Yep. Pretty much.

That kind of makes me niche-less though doesn’t it? If cannot confine or squeeze myself into one subject area then I’m stranded out in the blogging sea with no niche to guide me. I should probably have added dramatic to that list of ‘what I am’ up there. Can’t resist a good metaphor though.

Anyway, just as I thought all was lost, I turned to a friend who also happens to be a kick-ass blogger, for some direction.

“Fi you are your niche – nobody else can do you, like you can.”

And that’s kind of true isn’t it.

So I’m my niche. Ok… I think I get that. Sort of. After all it’s easy to be authentic when you are just being yourself, right? Being fake is waaaay worse than just letting it all hang out, so to speak.

But if you make yourself the niche of your blog, isn’t that a little bit narcissistic? I mean, why would anyone give a shit what I think, want, feel, wear, eat or whatever?

Thinking back to before I ever started this blog I used to read blogs myself. Remember those days? When you used to read the Mumsnet blog of the day with real appreciation and not because your friend had written it? Yeah.

I have to ask myself why did I read blogs? What did I love about them?

The honest answer is that reading about other women with seemingly similar lives to my own made me feel a little bit less lonely.

Truthfully, I felt a bit isolated as a mum and they brightened my day a bit. It also opened my mind to different ways of parenting and different viewpoints.

Clever writers, which so many bloggers are, will make you feel like you are having a brew and a chat with a friend. You can relate to where they are at in their lives and appreciate the warmth and self-deprecation with which they approach the comedy that is parenting.

And I think this was my eureka moment.

I hope to write my blog as one normal (sort of), dysfunctional (very) mother to another. I will try to share my life, my friendship and the inner workings of my list-making brain with you in the way I do with my real-life buddies. There may be no prosecco but you can bring your own.

We can debate important life choices, laugh over the ridiculous things that happen with the kids, sympathise when life gives you a pile of shit, maybe even shed a tear or two together. You can contact me and I will type right back to you. It’s an online support forum in a way and Lord knows we all need one of them.

So that’s it really isn’t it. In the end I didn’t really need a niche. If I can do all of the above then I will have succeeded to do what I set out to do. I suppose it depends on your definition of success but for me this will do.

Friendship – from one mother to another. That is enough for me.


What do you think about having a niche? Do you think it’s important? Do you have one? Let me know in the comments box below.





  1. December 14, 2016 / 16:59

    This is brilliant Fi! I definitely do not have a niche and always worry about it…lately I’ve been enjoying writing more travel type posts and wondering if I should focus my blog that way. But you’re totally right, we are the niche & for me, I love to get to know the person behind the blog and I think that’s why I keep reading. Thank you for writing this, so glad it’s not just me xx
    Bridie By The Sea recently posted…What Christmas Means To MeMy Profile

    • Fi
      December 14, 2016 / 20:24

      Thanks Bridie. It’s something I’ve heard so many great bloggers worrying about recently. I think you absolutely do have a niche though you know. Its the whole Brighton, by the sea thing. Have you seen Natasha Bailie on YouTube? She has that as a niche too in a way and is fab also. Because that’s you and your life you probably can’t really see it. Maybe that’s the case for all of us. Either way keep doing what you are doing because I love your blog. It’s one of the few I really do read. x

  2. December 14, 2016 / 17:39

    I feel and worry that I am niche-less, but my niche is also just me. That’s why my blog’s called This Is Me Now, because it’s about my life, now – parenting, struggling at mum stuff, enjoying food and travel and mum stuff. It probably doesn’t mean a lot coming from a relative newbie blogger but to me you’re successful and one of the bloggers I aspire to. I look forward to getting your posts in my inbox. I don’t mean to sound kiss assy, I just think you’re doing awesome even if that’s without a niche, or should I say, with your YOU niche x

    • Fi
      December 14, 2016 / 20:19

      Thank you so much. It really means a lot when I get nice comments. Occasionally I wonder if I’m just making a tit of myself if you know what I mean! So it really makes a difference to hear that you are enjoying it 🙂 Your blog is lovely, everyone is a new blogger at some point (I think I might still be in that category myself) but try not to worry about a niche too much. Either it is going to be you and your way of writing or it will fall into place as you keep putting out posts xx

  3. December 14, 2016 / 20:56

    I don’t think you need a niche to be successful – better to write about the things you love than try to squeeze yourself into a category where you don’t really fit. I don’t think I have a niche either. I consider myself a funny(ish) writer but not a comedian. I comment on current affairs sometimes, but not always. I like to think that my posts have a lot of heart, but I’m not overly sentimental. But I love writing and I’m happy with my content, which is what keeps me blogging and (hopefully) keeps people reading.
    Squirmy Popple recently posted…5 rules for a winter city break with a toddlerMy Profile

  4. December 14, 2016 / 21:34

    This is great, and I definitely do not have a niche either. You need to write what makes you feel happy, and also write about what you want to write about. I’m not 100% convinced you need a defined niche, as I believe that people follow your blog for your writing style and to read posts they like. Keep blogging as you are, there’s no need to get stressed by niches. Claire x
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  5. December 17, 2016 / 23:00

    I loved this. I don’t have a niche either – my blog covers all aspects of family life and anything else I want to write about. I’m very much my niche 🙂 x

  6. December 17, 2016 / 23:12

    I had a niche when I started out, allergy issues especially food ones run in lour family so a lot of mine was recipes.hints and tips etc. Now it has lost that niche and evolved into a bit of what ever is going on in my life blog. I suppose evolution must happen, my blog is 6 years old and slightly different just because it is a minority as a grandparent blog. Is that a niche? As long as it reflects me and mine then I am hapy for it to be just what it wants to be.

    • Fi
      December 19, 2016 / 15:22

      I think if you do have a specific niche it can be a lot easier to monetise your blog but I think for me it would be a bit restrictive and like you say, life evolves all the time! Thanks for stopping by Elaine x
      Fi recently posted…The Reality of Co-Parenting at ChristmasMy Profile

  7. December 17, 2016 / 23:16

    Bit embarrassing, we all seem to have the same niche! Fantastic post, we all need to worry less about ticking those boxes about who and what we are and do.

  8. December 17, 2016 / 23:39

    Hi Fi
    I’ve myself this same question a lot recently – and youre right… No one can write like you. As in us. Ourselves. Myself! It’s hard isn’t it with so much self doubt – there are so many bloggers out there, but room for us all I hope. Everyone likes a different tone. I enjoyed this – and youre so fab at putting it down into words… X

  9. December 17, 2016 / 23:42

    I love this post so much! Beautifully written and beautifully expressed. For me it’s the authenticity that’s important. And often if I’m honest the duplicity. My blog is the one place I can always be me. Sometimes me the mother, sometimes me the teacher and sometimes me the partner. One day maybe I will find a niche, but until then there are too many things I want to say about too many topics. And I guess right now that comes first.

  10. December 18, 2016 / 06:55

    Great post, although I’m a Dad blogger this applies exactly the same to me. I’ve been thinking for last few months what’s my niche, what’s my brand, but your post makes me think, just be me and write about stuff I would chat to other Dads about.

    Thank you 🙂

  11. December 18, 2016 / 06:58

    I had this eureka moment a month or so ago and you’ve voiced it absolutely perfectly hun!! Loved every single word of this and I’m going to bookmark it so I can read it and remind myself about it if I get lost xxx

  12. December 18, 2016 / 07:18

    Yeah it was something I worried about and felt I ‘needed’ too not only to build relationships but for the audience. I have one but like you mine is me – it’s varied my blog but I do have one thing I like to do more of 😉

  13. December 18, 2016 / 07:24

    If anyone reads my blog and feels like they’re sat having a brew with me, I’d call that job done. The thing is, like our lives, blogs evolve. For those that start out documenting their pregnancies, they then go on to have babies and eventually the children grow up. Having your own niche is the best because you can never be wrong 🙂
    Great post

  14. December 18, 2016 / 08:45

    I think we can overthink and worry ourselves too much with the whole niche thing. We are all part of the parenting niche, which at least gives me something to say when people ask what my blog is about. It’s more interesting to have a range of stuff anyway. I enjoy blogs that don’t just focus on one thing.

  15. December 18, 2016 / 10:03

    I’m pretty sure my one is niche – my worry is that mine is too niche. I think it might be entertaining only to a small number of people. Mainly those who know who me and my sons!

    Thanks for the post – glad someone else thinks about it as much as I do…

    • Fi
      December 27, 2016 / 10:06

      I think as bloggers we tend to over think everything don’t we? Still, it’s better than not thinking at all as my Mum would say! x
      Fi recently posted…Blogging My New Year’s ResolutionsMy Profile

  16. December 18, 2016 / 17:58

    It’s difficult to pigeon hole ourselves into one niche or another. #tribalchat

  17. December 18, 2016 / 22:00

    Great post Fi. I think too many people worry abut having a niche. Yes if you want to have products, and make lots of money, and target a specific group of people then yes. But really, most of us write about what we want to and it works for us (having said that I now have a dance blog which is as niche as they come. But it’s still hard work, if not more because it’s niche and has a smaller audience)
    Emma T recently posted…School days – christmas nativity playMy Profile

  18. Cherie
    December 27, 2016 / 08:39

    What a great post.

    I previously wrote a blog, but have switched to self hosted and should be launching the new blog soooon! I don’t have a niche *panics wildly*

    I believe I too am my own niche and like you I found the thought of that a little narcissistic, but actually I don’t really have anything to offer but myself and my true thoughts and feelings.

    I want to connect. It’s horrible to feel lonely and I remember the feelings of it well. I always think of there is one person who can relate that is great. I used to worry my blog was a little heavy, full of deep and meaningful conversations, but that’s me, that is what I am sometimes like.

    I think sometimes once we stop worrying about numbers, niches and pingback comments. We can fall in love with blogging again. There is something beautiful about a post written straight from the heart.

    I have recently started reading your posts and they fill me with so much confidence. I admire your writing style and your content. Keep doing what you are doing… I am your niche and I am very glad of that.

    Keep up the great work.


  19. Fi
    December 27, 2016 / 10:11

    What a lovely thing to say, thank you so much Cherie 🙂 You are absolutely right, it can fill even the most confident blogger with panic but if we have touched one person then it’s job done really isn’t it? Good luck with your new blog – I’m sure it will resonate with lots of people x
    Fi recently posted…Blogging My New Year’s ResolutionsMy Profile

  20. December 27, 2016 / 22:55

    Great advice. I am fairly new and having been trying to find my niche too. I started writing to put more positive things out into the world (there’s plenty of negative out there, that’s for sure). It’s a pretty broad niche…What makes us happy…so I have recipes (chocolate!), self-care, inspirational quotes, and books. I called the blog My Cup of Cocoa because My Cup of Tea was taken and I like Cocoa better anyways!

    • Fi
      December 28, 2016 / 18:16

      I love the idea of a happy, little space on the internet and I love your blog name! x

  21. December 31, 2016 / 06:34

    I’ve been reading some of your posts during the habitual 6am wake up. They really speak to me and really help make me feel like I’m not alone going through whatever parenting phase I’m in. I’ve been struggling to find my blogging niche and this post is great as it shows I don’t have to find a niche… I can be my own niche! Thanks so much for being inspiring and yup when I read your posts it’s like I’m listening to a friend talk. Love it

    • Fi
      December 31, 2016 / 10:44

      Definitely be yourself. It’s the only way to be 🙂 Thank you so much for your lovely comment, made my day x

  22. January 2, 2017 / 01:07

    Oh, how I can relate to this! I’m with you on the niche thing (write about whatever takes your fancy), but I don’t write about myself all that often because I also ask myself “who cares”. BUT you make such a good point – I like reading about other people’s lives. Hmm you’ve given me something to think about!
    Lucy’s Locket recently posted…New year, new goals: How to set meaningful goalsMy Profile

  23. January 9, 2017 / 09:08

    I think lots of times people apply the marketing stuff that works for selling online products to blogging – and it just doesn’t fit. Even if you did find a ‘niche’, in parenting blogging there would already be a whole host of other bloggers in it. As you rightly identify, the question really should be “why do people read blogs” and “why do they read mine”.
    Linda Hobbis recently posted…New Releases, Free & Bargain Books Link-Up – Week 2 2017My Profile

  24. February 3, 2017 / 09:09

    I don’t think I really have a niche` either. All my posts are to do with my family or things we have done, so I guess family is my thing. I don’t like bloggers for their niche` I like them for who they are and how their writing makes me feel. I feel like I have a lot of friends I don’t know lol.
    Ali Duke recently posted…January Review & February GoalsMy Profile

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