So let’s talk about niche for those of you who are bloggers. If you aren’t a blogger then bear with me. Sometimes us bloggers have our head up our blogging arse a bit with the technicalities of the job…anyway indulge me for a minute won’t you?
If you are ensconced in the blogging world you can’t have escaped the fact that we are all supposed to have one. Well you are if you want to make a success of your blog, grow your traffic and make mucho moo-lah. So that’s 99% of us yeah?
But what is a ‘niche’ anyway?! To answer this let us turn to the hallowed words of Google for some guidance:
“Niche blogging – is the act of creating a blog with the intent of using it to market to a particular niche market. Niche blogs may appeal to “geographic areas, a specialty industry, ethnic or age groups, or any other particular group of people.”
- dairy-free recipes?
- family travel?
- teaching others how to blog?
- you could be a really funny person and write in a comedic style or
- have a keen eye for beautiful interiors?
These are all relevant niches and there are many others besides.
But what about when you don’t know what your niche is? Can you still be a success?
I didn’t have a clue what mine was until I sat down to write this. I was hoping it would jump out at me as I wrote this to be honest. So to help I asked myself a few questions…
What do I like to write about?
Well I write about things that matter to me. I rant about things that anger me. Sometimes I share the places that I have been and loved. Often I will just write about anything and everything that goes on in my head. If I can be helpful and share blogging stuff then I will. If I can whinge I’m not going to pass that up either.
It’s fair to say that I’m a complicated character, a bit messy and often controversial.
There’s a song that sums me up…
“I’m a bitch, I’m a lover, I’m a child, I’m a mother, I’m a sinner, I’m a saint….”
Yep. Pretty much.
That kind of makes me niche-less though doesn’t it? If cannot confine or squeeze myself into one subject area then I’m stranded out in the blogging sea with no niche to guide me. I should probably have added dramatic to that list of ‘what I am’ up there. Can’t resist a good metaphor though.
Anyway, just as I thought all was lost, I turned to a friend who also happens to be a kick-ass blogger, for some direction.
“Fi you are your niche – nobody else can do you, like you can.”
And that’s kind of true isn’t it.
So I’m my niche. Ok… I think I get that. Sort of. After all it’s easy to be authentic when you are just being yourself, right? Being fake is waaaay worse than just letting it all hang out, so to speak.
But if you make yourself the niche of your blog, isn’t that a little bit narcissistic? I mean, why would anyone give a shit what I think, want, feel, wear, eat or whatever?
Thinking back to before I ever started this blog I used to read blogs myself. Remember those days? When you used to read the Mumsnet blog of the day with real appreciation and not because your friend had written it? Yeah.
I have to ask myself why did I read blogs? What did I love about them?
The honest answer is that reading about other women with seemingly similar lives to my own made me feel a little bit less lonely.
Truthfully, I felt a bit isolated as a mum and they brightened my day a bit. It also opened my mind to different ways of parenting and different viewpoints.
Clever writers, which so many bloggers are, will make you feel like you are having a brew and a chat with a friend. You can relate to where they are at in their lives and appreciate the warmth and self-deprecation with which they approach the comedy that is parenting.
And I think this was my eureka moment.
I hope to write my blog as one normal (sort of), dysfunctional (very) mother to another. I will try to share my life, my friendship and the inner workings of my list-making brain with you in the way I do with my real-life buddies. There may be no prosecco but you can bring your own.
We can debate important life choices, laugh over the ridiculous things that happen with the kids, sympathise when life gives you a pile of shit, maybe even shed a tear or two together. You can contact me and I will type right back to you. It’s an online support forum in a way and Lord knows we all need one of them.
So that’s it really isn’t it. In the end I didn’t really need a niche. If I can do all of the above then I will have succeeded to do what I set out to do. I suppose it depends on your definition of success but for me this will do.
Friendship – from one mother to another. That is enough for me.
What do you think about having a niche? Do you think it’s important? Do you have one? Let me know in the comments box below.