I thought this month I would try something new and share my monthly blogging income for those of you who are interested in a career as a blogger. I know several bloggers do this such as Hayley from Sparkles and Stretchmarks and I think it’s a great idea!There should be a lot more visibility within blogging so that we can dispel the myths around what a realistic earning potential looks like (or doesn’t) for those who want to get into a career in blogging. Even if it’s not helpful, it’s still pretty interesting to have a nosey!
I’ve been blogging (self-hosted) for 15 months now and although I have a day job, I’d say I probably work on average 35 hours a week on my blog and social channels. It is exhausting sometimes but I love it and really within the last three months, it has started to seem like it will pay off.
Just a note – this is not meant to be a braggy post – this is just an honest look at what is possible and I am sure there are plenty doing much better than me!
I know we are still in August but I’m about to go on holiday and my content calendar is F-U-L-L so I can write this post with a little bit of time to spare so really this is just a two week blogging income report. Anyway….
August’s blogging income report
Followers on my social channels as of mid August:
Twitter: 8073 (up 73 )
Instagram: 7993 (this is climbing after months of algorithm nastiness – yay! up 345)
YouTube: 661 (up 61)
Facebook: 647 – definitely the hardest to grow and my least favourite right now! (up 10 )
Out of all of these, Instagram is still the channel I work hardest at and love the most. If you get it right, it’s such a happy place to be and the interaction I get over there is almost always friendly and positive. It’s nice to see that there is some growth now as I’ve been losing followers in the past few months like everyone else!
My most popular posts this month:
So how much do bloggers really earn – my chat with the lovely Harriet and her honesty about her life as a blogger, really made you guys sit up and take notice! This was one of my most read posts ever – not just this month!
Win a cooling body lotion from Bliss – a competition post always does well – everyone loves a freebie right?! This is such a lovely product too so congrats to the lady who won!
20 time saving hacks for busy parents – this was a post that I wrote back in January and continues to come out top every month thanks to some clever SEO tricks I have picked up.
It’s important to look back at your posts and see which ones are doing the best as it gives you a flavour for what your audience really wants to read. From this month I can see that you are a nosey bunch, with little time to spare who like to win stuff 😉
Blogging income earnings for August:
Blog posts – £350
Social media – £100
YouTube – £900
Total number of paid jobs – 4
Taking the total this month to £1350, which is my highest monthly earnings to date.
If you are looking to make money from blogging then please don’t read this as how I make easy money because it is not. I take an enormous amount of time and care into framing, editing and crafting all of my blog posts but especially ones where there is a campaign involved. I always like to give my readers something a bit extra on those posts. Whether that is a free download or a chance to win something really great, I always go over and above the brief for this kind of post and they take up a lot of time as a result.
You’ll notice that I only did four paid jobs, which means that I also turn down a considerable amount of work that I don’t feel is a good fit for my blog or social channels. Ultimately this blog is a journal of my family life, it’s also more recently evolving into a space that I can share my thoughts on living as healthily and happily as possible so I don’t want it cluttering up with reviews that encourage you to buy or do things that bring no benefit to your life or anyone else’s.
I feel really strongly that the blog has to stay true to me and my family and ultimately to my readers who are taking time out of their lives to sit and read my ramblings. So there we have it.
Lessons learned for August
There is a lot of talk about ‘niche’ and finding yours in the blogging world. I used to think it wasn’t really the case that you needed one specific ‘thing’ and I still think that you can write about any subject but I think there is a lot to be said for creating a consistent style. Whether that is a tone of voice, style of photography or an underlying message – the more I hone mine, the more work I see coming in to my inbox. Best of all, the more engaged people seem to get with the content.
I try to make each post have a purpose and / or give something to you that you didn’t have before. Whether that is the chance to be nosey like with this post (don’t worry, I’m just as nosey!!), inspiration for some part of your life (recipes etc) or just a general feeling that you can relate to, I always try to make sure I have a point or purpose now.
Response Source – If you have an idea for a topic you would like to write about, utilise Response Source. It’s a tool for journalists where you can put out a request for information, PR contacts or products to review. I submitted one once in July and my inbox has never been as busy! Some of my loveliest work has come in from this and I can’t believe I didn’t know about it before my friend Katy told me! Big thanks to her for sharing this with me.
And that’s it for August’s blogging income. Next month, I will make sure that I try to get this at the end of September so that you can see what a full month really looks like.
Let me know in the comments box if you want to know my new Insta-strategy for growing my account as I know a lot of you are still struggling with yours.
Until next time