The Ambition Series: Meet Emma, AKA The Brummy Mummy Of 2

With brand spanking new MAD Blog of the Year and ‘Best Use of Video’ awards under her belt, over 46,000 social media followers, collaborations with many big name brands and writing that has been featured worldwide from CNN, to Mumsnet, The Huffington Post and the Mail Online – Emma Conway aka the Brummy Mummy of 2, is a woman with ambition. Juggling two young children, a career in teaching, a dog, a guinea pig and a serious stationary obsession, she is also endearingly warm, funny and down to earth. Well loved by parents across the world, the Brummy Mummy of 2, Emma, has welcomed audiences into her life and her home with a plethora of hilarious parenting anecdotes and a searingly honest take on life as a Mum of two. I had the absolute pleasure of interviewing Emma this week as part of The Ambition Series and finding out what being an ambitious woman means to her.

Hi Emma,

Would you consider yourself to be an ambitious woman and if so what does ambition mean to you?

I attended an all girls grammar school until the age of 18 so I think ambition is part of my make up. I certainly don’t lie awake at night plotting and planning on how to do things but I do have a good work ethic and always try to be the best that I can be. It’s not about being the best overall but the best version of yourself. I apply this to my blog, YouTube channel and also teaching.

How do you manage to juggle your success with raising your family? Have you ever had to reign in ambitions in order to be a Mum? Do you think it’s possible to combine both?

When I become a parent for the second time I made the tough decision to give up being a head of department in my school. I cried when the Head agreed as it was so sad as I loved my job so much but loved being with my children more. It was really, really hard and I still find it hard now. I think it is possible of course but there are sacrifices to be made along the line. Whether it be time or money something has to give. Sometimes I have been offered amazing things and have had to say “no” due to school runs or deadlines. You get used to it.

You have an engagingly honest delivery in both your writing and filming, which is wildly popular with lots of women but do you ever come up against much bitching or negativity? How do you deal with the haters if so?

I have had my fair share of horrific trolls over the past two years. I’ve been told my kids need to be taken off me, that people are worried about my mental health, that my husband shouldn’t be with me and that I need shooting! Seriously. Actual shooting. The only thing to do in these situations? Is get tough and ignore them. Don’t read the comments. Or if you do accept you might get hurt. There are ALWAYS going to be d*cks in this world. But at the end of the day they mean nothing. Idiots.

There are a fair few women who seem to openly dislike other successful females, which I have written about on this blog earlier in the week. With this in mind, how do you personally feel about other women who are rapidly rising up the blogging / vlogging world?

I went to an all girls school. I then worked in PR, teaching and now blogging. All industries that are mainly filled with amazing and powerful women so I have never come across any kind of hate or negativity just because of my sex. I know I can do anything that I put my mind to so take no heed if anyone underestimates me.

What gets you out of bed in the morning (aside from two young kids!) – what inspires you to push your career onwards and upwards?

Teaching fulfils my sense of doing some good in the world. For me there is no greater feeling than standing in front of a class and them all engaging in what you are teaching them. I teach RE so it’s a lot of ethical issues and if I can help mould the odd mind here and there I have done my job. Blogging and vlogging, whilst it does bring in some income, is more of a hobby for me. I am in it for the experiences. For the memories. I made the decision at the start to try and help other women by being as honest as possible and hopefully that comes across in my work.

Which three attributes do you think are necessary for someone wanting to make a career from their blog / vlogs?

1) Be consistent. Upload regularly and write often.

2) Enjoy your journey and don’t focus on what others are doing if it’s going to have a negative impact on your work.

3) Be nice. Seriously? Just be nice. Chat with other bloggers, respond nicely to PRs and have fun!

And finally Emma, which successful females are you inspired by and why?

I seek a lot of motivation within my friends and colleagues. I am a bit of an emotional lunatic. So I love having people who are level headed who are going to go “you are being a d*ck now stop it”. I have go to’s at work who are more senior than me that offer the best advice.

Blogging wise, I have friends who can calm the storm in my head. I am motivated by them. I am also inspired a lot by my readers. They can say a comment or send a DM and it sparks something in my head to make a video or write. They are amazing!

Thank you so much Emma for agreeing to be featured in The Ambition Series. It’s great to meet someone who is open about being ambitious and driven but is also honest, genuine and lovely. I love that you have been honest about the struggle to juggle Motherhood with your ambitions in teaching and the sacrifices that often entails. I know a lot of parents will relate to that, me included. I take my hat off to you for juggling your career and passion for teaching with an award winning blog and managing to keep two little people alive and happy though! Inspirational 🙂 Thanks Em x


So guys what did you think of the first interview in The Ambition Series? I’d love to know your thoughts. If you have any questions for Emma or myself then just leave them in the comments box below!

See you next week for my second interview with a very ambitious but Honest Mother.



Mudpie Fridays







  1. September 21, 2016 / 07:39

    A great idea for a series and I think some useful tips as well as opinions will come out.

  2. September 21, 2016 / 07:41

    Fantastic opener to your series, so interesting to read what ambition means to Emma and refreshing that she takes a balanced approach – the secret to success! Can’t wait to see who your next interview will be with 🙂 xx
    Bridie By The Sea recently posted…Saying Thank You with Bloom & WildMy Profile

  3. September 21, 2016 / 08:06

    Love this series Fi. Such a great idea, and I was so happy to read this as I knew Bmo2 was a teacher, but I didn’t realise she taught the same subject as me! Virtual high five! #tribe
    Single Mum Speaks recently posted…Single Mum Speaks: Award Winning BloggerMy Profile

  4. September 21, 2016 / 08:07

    Brilliant post Fi and great series. It’s so good to read about other people experiences juggling career, family and blogging. If you’re ever stuck for a blogger for week to take part, I would be really happy too. Claire x #triballove
    The Pramshed recently posted…Taking a Baby to a WeddingMy Profile

  5. September 21, 2016 / 08:44

    Lovely series, such a great idea, especially for bloggers who are known to be a very ambitious and dedicated bunch! ; ) It’s so nice to read about Emma’s experience trying to manage that work life balance and the sacrifices we have to make as parents, I don’t feel so alone!
    The Mum Project recently posted…#StayClassyMama Link Party No. 27My Profile

  6. September 21, 2016 / 12:22

    I love the advice about just being nice. It’s so important – all of my favourite bloggers are genuinely nice people who I would love to have a cup of tea with.
    Squirmy Popple recently posted…10 terrible gifts for a baby boyMy Profile

  7. September 21, 2016 / 14:24

    What a great idea and a brilliant first post, Hats off to you Emma for putting your children before your career and making that big decision, I have a friend who cant cope being a head of department and 3 kids she already has and apparently is now having a 4th! Balance is everything and it sounds like you seem to manage it all. Well Done Fi on starting this series, I look forward to reading who else you have lined up x #BloggerClubUK

  8. September 21, 2016 / 14:32

    This was a lovely interview and a joy to read. I love Emma’s blog and videos, she always makes me chuckle.

  9. September 21, 2016 / 16:26

    What a fantastic idea for a feature, I’m looking forward to reading and being inspired.

  10. September 21, 2016 / 17:30

    Wow, such a great series and what an amazing person to kick it off with!!! I love Emma’s blog. She always makes me laugh. I was interested to read that she is a teacher too 🙂
    Emma recently posted…Baking with ButterkistMy Profile

  11. September 21, 2016 / 18:49

    Aw love this! She seems like such a down to earth, lovely lady 🙂 She’s such a funny blogger. I wonder how on earth she fits in a career in teaching with a family and blogging..respect! #bloggerclubuk

  12. September 21, 2016 / 20:29

    I love the idea of this series Fi, it’s great to hear about the ‘day job’ that blogger have. I have a lot of respect for bloggers like Emma, who fit blogging in with kids and a job as well. xx
    Rachel Bustin recently posted…Book Review: Dance With The Dead by James NallyMy Profile

  13. September 22, 2016 / 12:54

    AAh such a great series. Emma is my favourite vloggers as I love her style and how open and honest she is. Can’t wait to read your next one xx #tribalchat

  14. Julia
    September 22, 2016 / 13:57

    A really interesting interview, i love reading your posts

  15. September 24, 2016 / 07:44

    A great series, I’m looking forward to reading these and learning morrow people juggle work, children and blogging. My blogging seems to have dried up a bit of late as I just don’t seem to find the time to sit down and write! #fortheloveofBLOG
    Mum-Work-Repeat recently posted…90 Day SSS Plan – Cycle One Complete!My Profile

    • September 24, 2016 / 07:46

      Slight auto predictive typo there, its obviously too early for my laptop as well as for me! I meant to say “learning more how people juggle work, children and blogging”
      Mum-Work-Repeat recently posted…90 Day SSS Plan – Cycle One Complete!My Profile

  16. September 24, 2016 / 08:13

    Lovely idea for a series and I love Emma! SO many things she said are true, especially about blogging. I love women like her. Only we can be multi-task like that. I didn’t know she was a fellow teacher, so great to have discovered that. #fortheloveofBLOG

  17. September 24, 2016 / 08:58

    Great idea, as I think it’s very hard to be an ambitious woman and not come across as a tough nut without compassion. Emma seems lovely and warm, just as she comes across in her blogging and social media (your Instagram vids never fail to make me laugh Emma!!). Thanks for featuring this on #fortheloveofBLOG
    Mrs Lighty recently posted…The FakeiversaryMy Profile

  18. September 24, 2016 / 09:03

    Being nice is an underrated piece of advice!! Love this and I think it’s great to celebrate the achievements of successful women. I can’t believe the trolls Emma has had. She’s an amazing blogger & vlogger and I think she’s really inspirational. #fortheloveofBLOG
    Ellen recently posted…The Battle of the NapMy Profile

  19. September 24, 2016 / 10:01

    What a great series for you to start. I love Brummymummy, she is one of the reasons I started to do a little more on YouTube. Watching her is like having a chat with a friend.
    Ali Duke recently posted…My 100th Blog Post: Thanks & ReflectionMy Profile

  20. September 24, 2016 / 11:01

    That was fab! What a great idea for a series. I will be interested to follow this one. Some of the negativity she’s faced is just horrible, great advice for dealing with it. #fortheloveofBLOG

  21. September 24, 2016 / 11:32

    Great interview. I’m new to blogging and enjoy reading about the experiences of other bloggers.
    suz recently posted…I am Otter: Book ReviewMy Profile

  22. September 24, 2016 / 11:38

    Oh i do like Emma! She is super helpful and so down to earth. Such a nice post to read 🙂 #fortheloveofblog

  23. September 24, 2016 / 12:18

    What a fab interview and a great idea for a series. I love reading about other bloggers, especially strong, successful bloggers who inspire me to keep going! #fortheloveofblog
    five little doves recently posted…And then there were two…..My Profile

  24. September 24, 2016 / 15:55

    I’m so looking forward to reading this series. I especially liked this one. Emma is one of my fave bloggers and I’m certain I’d have felt a lot less crazy back in the days mine were tiny if her blog (or indeed blogs at all!) had been around then! #fortheloveofBLOG

  25. September 24, 2016 / 17:05

    What a fab interview to start off your series. I live Emma and her blog so was nice to find out how she juggles it all with being a parent and a teacher. Lots of great advice in here too..can’t wait to read your future interviews xx #fortheloveofBLOG
    wendy recently posted…36 weeks pregnancy updateMy Profile

  26. September 24, 2016 / 18:59

    Wow, so surprised by the haters… what is wrong with people! Great interview though, really enjoyed it 🙂 #fortheloveofBLOG

  27. September 24, 2016 / 19:13

    What a fab idea for a series! I always enjoy reading more about what drives people. Lovely also to know more about Emma. I was a teacher too before leaving the UK,I don’t know how Emma fits it all in! Thanks for sharing #fortheloveofBLOG
    Andrea @ Topsy Turvy Tribe recently posted…The Boy That Never Slept ThroughMy Profile

  28. September 24, 2016 / 19:36

    This is a fantastically interesting series! Thank you for sharing x #fortheloveofblog
    Claire recently posted…Our RoutineMy Profile

  29. September 24, 2016 / 20:27

    Great advice from a fantastic blogger – she’s so awesome. And what wrong with having a bit of ambition! #forthebloveofblog

  30. September 24, 2016 / 20:47

    Love this! Love to hear from ambitious females!! Great series!! #fortheloveofBLOG

  31. September 24, 2016 / 23:31

    This series is great. I have always been a fan of Emma, I just love how honest and funny she is. Some of her posts leave me in stitches! 🙂 #ForTheLoveOfBlog
    Mimi Rose & Me recently posted…OUR WEEKLY ROUND-UP #2My Profile

  32. September 25, 2016 / 07:28

    Emma is so inspiring! This has been a really enjoyable read. I really agree that we shouldn’t compare our journeys with someone else because every single one is different. Your Success isn’t defined by someone else’s work. I also think that, in our fantastic community as bloggers, for every single troll or negative comment you’ll have twenty plus bloggers bigging you up and supporting you. The trolls aren’t worth it.

  33. September 25, 2016 / 14:43

    That was a great read. I never knew she was a teacher too! I’m now even more in awe of her!

  34. September 26, 2016 / 09:22

    This is such a fab series, I wish I’d thought of it myself lol! I love Emma! I did her Wicked Wednesday Photo Linkies with some great pics of my kids and then accosted her in the Loos at blogcamp to say how much I loved her linky and blog! Thankfully, she is superlovely and was kind and gracious with not an entourage in sight! I didn’t know Emma taught RE. Really, Really interesting. I look forward to the next one.
    Jane Taylor recently posted…30 tips to drive down the cost of motoring.My Profile

  35. September 26, 2016 / 20:57

    This is already a great series and I think I’m going to find it really inspirational! #fortheloveofBLOG
    Jaki recently posted…The Centre Of His WorldMy Profile

  36. September 26, 2016 / 21:19

    Fab idea for a series and as really thought-provoking questions that aren’t the routine interview of a mummy blogger. Great to read a bit more about Emma who I absolutely love – her warmth and honesty comes across in all her posts, tweets etc. I’ve always wondered how she juggles teaching with her family and amazingly successful blog….. I also cried when I had to give up head of faculty when I started my family so can very much relate to that. Such a good read Fi. xx#fortheloveofBLOG
    Mindful Mummy Mission recently posted…24 Mindful Hours in LondonMy Profile

Leave a Reply

You have to agree to the comment policy.

CommentLuv badge

This site uses Akismet to reduce spam. Learn how your comment data is processed.