Top Tips For A Successful Blog

So you want some tips to start a successful blog, one that people actually want to read? I’m no blogging expert, hell, I only started this blog a few months ago but I’m pretty proud of what I’ve created here. I’ve got over 4000 people reading A Mum Track Mind, small fry compared to some of the big bloggers but it’s growing every day. My social media followers have rocketed, I’ve started my own YouTube Channel  and I’ve even managed to pick up a nomination for Blog of the Year in the Mad Blog Awards! Companies and PR people are approaching me to do sponsored posts and I’ve got several guest features for other, much bigger blogs coming out. It has been and continues to be exciting and creatively rewarding as well as incredibly time consuming and a lot of hard work. Once you start to get into the world of blogging it quickly becomes all consuming, confusing, technical and if you’re not careful somewhat overwhelming. However, my advice to newbies is just to concentrate on doing the basics really well before you let yourself get bogged down. So, if you want a piece of the action, read my tips and I will share with you what I’ve learned in this short space of time.

Top Tips for a Successful Blog

  • Use WordPress as your blogging platform – From speaking to other bloggers there is no comparison with other companies. WordPress provide loads of great blog designs to choose from, customize and edit so that you can create a beautiful new blog with just a few clicks of the mouse. If you are thinking about getting really serious with your blogging, it is worth looking into using a self-hosted version of WordPress as this will allow you so much more freedom with the design and look of your blog. Whilst you are just starting out though, the normal version of WordPress is just fine.
  • Start writing – anything and everything that pops into your head. Chances are you haven’t settled on a particular niche for your blog just yet but the more you write, the more it will become obvious where your strengths lie. In a few months or a few years you will no doubt look back on your earlier posts and wonder what the hell you were thinking writing such drivel but it is still an important part of finding your creative feet and if you don’t try you will never know.
  • Be consistent and post regularly – Once the creative juices are flowing, you should put together a list of the posts you want to write and plan out when these will be published. If you’re hoping to work with companies in the future, they will want to see that you are posting consistently and can be relied upon. There’s no point posting three times one week and then disappearing for a month. I aim to post every day, which sounds a lot (and it is) but it has really helped get my blog up and running a lot faster than if I was only posting once a month.
  • Use good quality large images to break up the text – overly long (over 1000 words) posts can lose readers. After all, we are all busy aren’t we? Keep your posts on the shorter side and break up large chunks of texts into lists or bullet points and include large, good quality images (beware of copyright and try to use your own images). It sounds rather infantile but it works.
  • Create a page on each social media channel to share content – basically once you have started to create content you need to put yourself out there for people to find you. Name and brand your Twitter, Facebook, Instagram, and Pinterest accounts with your blog name and the logo that you are using so that everyone who visits them will instantly recognise that it’s you. Share your posts to all of your social media accounts each time one is published. There are some brilliant posts out there on how to use social media to boost your blog traffic but this post from BritMums has to be one of my favourites.
  • Engage with other bloggers – they are a friendly bunch and the blogging community is for the most part a really welcoming and inclusive place. I’ve had help from several of the big bloggers on numerous occasions and they’ve never been too busy to answer my questions or point me in the right direction. I find Twitter to be the best place to contact people as it seems to be the most widely used of the social media forums.
  • Aim to comment on at least 3 other posts a day – in the world of blogging, I’ve learned that the more you give, the more you get back. If you aim to read and comment on at least three posts a day then you’ll find that people will get to know you and will be more than happy to return the bloggy love. Not only that but the more content you read, the more you will start to form ideas on what you like and don’t like. You’ll find inspiration and maybe even a few new friendships.
  • Be professional – Think of your blog as a business and you are the brand. It goes without saying that you shouldn’t leave snarky or sarcastic comments on other people’s blogs no matter what you think and you should aim to reply to everyone who has taken the time to leave a nice comment on your posts. The same goes for dealing with PR people and companies – always reply in a timely and professional manner even if you don’t want to work with them.
  • Use a scheduling tool for tweets – I use Social oomph and Buffer to schedule my tweets. It takes me a few minutes each day and allows me to advertise my posts at regular intervals (even at night!) so as to maximise the amount of people who see them. I’ve ended up with quite a few subscribers from Australia from my middle of the night tweets!
  • Linky’s – Get involved in sharing your posts through Linky’s hosted by other bloggers. If you have no idea what I’m talking about then read Cuddle Fairy’s guide to Linky’s for newbies and then get involved. So much of my early blog traffic came through this channel.

I hope these tips have helped – let me know in the comments box if you have any questions and I’ll do my best to answer them. If you have any tips of your own then also leave them below. It can be a daunting experience starting off in the world of blogging but have patience, flex your creative muscles, put yourself out there and most importantly enjoy the experience. If you do all of these things then you are well on your way to being the owner of a successful blog.

Good luck!



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  1. April 7, 2016 / 14:31

    Great post – thanks for sharing. #brilliantblogposts

    • Fi
      April 7, 2016 / 14:40

      Thanks for reading x

    • May 24, 2016 / 22:53

      Thank you so so so much for sharing this with me! I’m so pumped to get going!

  2. April 7, 2016 / 20:23

    Great advice, thanks and congratulations on your nomination

    • Fi
      April 7, 2016 / 20:24

      No problem and thanks for reading x

  3. April 8, 2016 / 07:33

    Lovely post, thanks for taking the time to write it! Nicely put together xx

    • Fi
      April 8, 2016 / 07:34

      Thanks for reading lovely! Glad you enjoyed it x

  4. April 8, 2016 / 08:02

    Thank you for this. I started my blog two years ago but have no idea at all what I was doing. i am finally getting there with my blog x
    Victoria Marden recently posted…Water bead sensory playMy Profile

    • Fi
      April 8, 2016 / 08:05

      It’s a minefield and as you’ll know it’s waaay more complicated than this but I hope it’s a good start x

  5. Jen aka Maisie's Mum
    April 8, 2016 / 08:36

    Thanks for this! I’ve been planning to start my blog for a long time but never feel brave enough to do it. Every time I think ‘go for it’ life seems to get in the way which makes me worry I’ll not have to time to keep it up once I start. Great to get some tips xx

    • Fi
      April 8, 2016 / 08:40

      It can be a lot of work but it depends on what you want to achieve with it. If you are just doing it for fun then it’s not as time consuming. Glad it helped though x

  6. April 8, 2016 / 11:42

    Super tips here, content is always king first off-write what you want to read yourself and of course being your own publicist and promoting your work. Loved this!

    • Fi
      April 8, 2016 / 12:07

      Yes I agree, writing what you want to read is a great tip thanks for reading X

  7. April 8, 2016 / 13:20

    Great post definitely some fab tips here I’ll definitely be checking out the post on Brit mums.
    joanna recently posted…My C-section ExperienceMy Profile

    • Fi
      April 8, 2016 / 14:25

      It’s great isn’t it! x

  8. April 8, 2016 / 15:23

    Great advice Fi! You are doing a great job already…I would add to this list the use of pinnable images as featured image with each post – making your blog post tempting for people to click on…!
    Thanks for linking up to #coolmumclub
    MMT recently posted…#coolmumclub: Meet the Members…Life, love and dirty dishesMy Profile

    • Fi
      April 8, 2016 / 17:09

      Great tip – thanks! X

    • Fi
      April 8, 2016 / 17:09

      Thanks lovely x

    • Fi
      April 8, 2016 / 20:09

      Yes definitely but there still seems like a never ending amount to learn! Thanks for reading x

  9. April 9, 2016 / 19:34

    Thanks for the tips, great advice. I try to work blogging around family life which often makes it a bit sporadic ( which I hate!) I definitely needed to invest a bit of time in planning ahead and scheduling tweets etc. #coolmumclub
    Mess and Merlot recently posted…Magical Rainbows & Unicorns PartyMy Profile

    • Fi
      April 9, 2016 / 19:50

      It can be so time consuming can’t it. I need to get more organised myself x

  10. April 10, 2016 / 12:10

    some great tips here. My blog is on blogger but i really need to transfer it over. Would you have any tips on how to go about this? thanks

    • Fi
      April 10, 2016 / 17:40

      Hi, I don’t know much about Blogger I’m afraid. If you want to use a site and be self hosted like I have then I use a company called TSO to migrate my site over to the new version. Maybe worth asking them? x

  11. April 10, 2016 / 21:45

    Great tips, thank you for sharing. I find it hard to juggle blogging around everything else but I’d like to start posting more consistently x

    • Fi
      April 10, 2016 / 21:46

      It can be very tricky – lots of early mornings and late nights for me X

  12. April 11, 2016 / 18:17

    Completely agree with all of the above! I don’t think anyone realises how much hard work goes into blogging but the rewards are so worth it. I’ve finally got into a nice stride with posting a few times a week and usually have one or two scheduled to go in plenty of time so it does get easier! Thanks for linking to #MarvMondays! Kaye xo

    • Fi
      April 11, 2016 / 19:51

      That sounds like a good balance. Thanks for reading x

    • Fi
      April 11, 2016 / 19:52

      Great, glad you enjoyed the post X

  13. April 11, 2016 / 21:15

    Some great tips – I struggle to find the time to invest in my blog so I need to get organised (which is not something I am great with!)

    • Fi
      April 11, 2016 / 21:16

      I find it hard to strike up a good balance too – thanks for reading x

  14. April 12, 2016 / 21:03

    Really good advice here, and it’s reassuring too – these are all things I’m currently doing, and I’m seeing my views increase.

    Now, what’s Stage 2…?

    • Fi
      April 12, 2016 / 21:17

      There is a stage two coming up soon – why not subscribe so as not to miss out x

  15. April 18, 2016 / 20:27

    Great tips, it sounds like you are doing brilliantly especially with Mad nominations a couple of months in. I really need to get on top of linkys I use to be really good but with the pregnancy… !! Popping by from #MarvMondays
    Mudpie Fridays recently posted…Munch Bunch Fujifilm Instax Mini 8 GiveawayMy Profile

    • Fi
      April 18, 2016 / 20:47

      Thanks lovely. I’m giving it my best shot whilst on maternity leave in the hope I don’t have to go back! x

  16. April 19, 2016 / 19:30

    Great tips! I totally agree. I think posting at least a few times a week and also joining linkys are the biggies (along with twitter of course…)
    Thanks for sharing such fab tips, and well done after only a few months #thebabyformula
    New Mummy Blog recently posted…My Sunday Photo – tea and sofa My Profile

    • Fi
      April 19, 2016 / 20:42

      Thank you lovely – I’m glad you think they will be helpful for new bloggers x

  17. April 26, 2016 / 15:51

    Love love love reading this, fantastic tips and advice here Fi. I’ve learnt a thing or two from reading it. Claire x

  18. May 21, 2016 / 18:07

    This is great, after just starting my blog I am keen to develop it and checking out blogs like this. Thanks for this

    • Fi
      May 21, 2016 / 18:10

      You’re welcome! If you enjoy why not subscribe and you’ll catch all my blog tips. Good luck with your blog xx

  19. May 21, 2016 / 21:58

    Just what I needed to read today, I feel like you posted this just for me! Thanks for the tips! I’m only a week in and wondering if I’m doing it all wrong… Time will tell I guess! Congratulations on your success!

    • Fi
      May 22, 2016 / 17:59

      Thank you Holly! It was so overwhelming in the beginning so I know just how you feel. Just remember why you started your blog, take it all at your own pace and enjoy the whole experience. Good luck with it x

  20. May 22, 2016 / 13:22

    Great tips thank you! It’s nice to read tips from someone relatively new when you’re just starting out. I’m sure I will be returning to this post again and again. My first time linking with #fortheloveofBLOG

  21. May 24, 2016 / 22:56

    Thank you so much for sharing this! It’s a great read for someone just getting into blogging.

    I stuck with blogger, mostly because I’m a Google lover through and through!
    Molly recently posted…Let’s get this out of the wayMy Profile

    • Fi
      June 9, 2016 / 10:29

      Hi Emilie, I’m glad you’ve found it useful! Good luck with your new blog x

  22. July 18, 2016 / 21:22

    Thanks for sharing your top blogging tips! I have only recently begun my blog and find that you can get bogged down really quickly in trying to decide what to do, when to do it, on what platform to do it, how to work WordPress along with numerous other bits and pieces, all along with doing regular parenting stuff! So these tips have helped crystallise what I want to do, and hopefully take some of the madness out of it for me!

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